Draw out the process for the pre-conference campaign on paper or in Microsoft Word. (How will someone get into the campaign? What is the tag you will use? How many emails will you send? What delays will you use between them? When do you want the campaign to start?) Then email this document prior to our next call.
2
Begin building the campaign in your Infusionsoft. Design and write the copy for at least the first email in the campaign.
Kickstart Call - 07.18.18
ACTION STEPS TO COMPLETE PRIOR TO NEXT CALL
1
Add links to social media icons in the NAHRO Invite sequence email.
2
Add the NAHRO Map to the button in the NAHRO Invite sequence email.
3
Configure the Email Link Clicked tool after you've added the NAHRO map to the email.
4
Write/design the emails in each of the 3 sequences after the Email Link Clicked tools.
5
Brainstorm and draw out a strategy for another campaign you would like to implement on our August calls. Scan and email it to me prior so I can review and provide feedback.
Kickstart Call - 08.08.18
ACTION STEPS TO COMPLETE PRIOR TO NEXT CALL
1
Finish writing the emails in the NAHRO Invites campaign. Once you've marked all elements as ready, you can publish the campaign.
2
Discuss with Ebony which contacts she would like to funnel through the NAHRO Invites campaign. Apply the tag "START NAHRO October 2018 Invite" to those contacts.
3
Brainstorm any other campaigns you would like to build or ideas you have for the Video Series campaign we discussed at the end of today's call.
Kickstart Call - 08.22.18
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